frog

frog is a global product design and strategy firm.

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Our first #InsightsmAgri post from the field. One of the things we seek out to accomplish when we talk to our participants is to screen and capture the “extreme users” of any given industry. The reason being is that by identifying the fringes of such archetypes, this helps to inform what the average profile looks like much more precisely than just interviewing the most average at all times.   High-res

Our first #InsightsmAgri post from the field. One of the things we seek out to accomplish when we talk to our participants is to screen and capture the “extreme users” of any given industry. The reason being is that by identifying the fringes of such archetypes, this helps to inform what the average profile looks like much more precisely than just interviewing the most average at all times.

Thanks for a fantastic #NewCoSF event. Special 👍 to Bellwether, Kidaptive, Circle, Tipping Point, UNICEF, and New Matter. (at frog design)